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The mission of the Michigan Coalition to Reduce Underage Drinking is to provide leadership on state and national issues and to assists individuals, grassroots groups, and organizations to reduce underage drinking locally.  Our primary mission is to assist you at the local level with the issues you have identified. Therefore, the majority of our work is done at the local level.  Any work done at a larger level, state-wide or nationally, is done to support local grassroots efforts. 


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AAM Activities List

MCRUD Agreement

MCRUD Membership Policy

MCRUD Policy Involvement


Call us at

Our mailing address is:
PO Box 4458
East Lansing, Michigan  48826

We are located at:
3815 West St. Joseph St.
Suite C100
Lansing, MI  48917

To E-Mail Mike Tobias, MCRUD Coordinator, Click here



Connect with Prevention Network here

MAY 27, 2014

Morning Speaker
One Region’s Social Marketing Approach to Reducing Underage Alcohol Use! 
Denise Herbert, Prevention Coordinator, Network 180

Afternoon Speaker
Engaging Parents through the Creative Use of Technology
Stephanie VanDerKooi, Prevention Service Coordinator, Lakeshore Coordinating Council

Earn 3.0 MCBAP Hours for Full Day
Limited seating
Eaton RESA, Charlotte, MI
Cost $25


What's in the News 

Kids watching alcohol ads - Researchers say kids are more likely to drink if they see more ads for alcohol. And a study indicates many alcohol ads are on TV programs kids watch. Read More 1/14
STUDY DEEMS US ALCOHOL AD REGULATIONS ‘AMBIGUOUS’ - Industry standards for magazine alcohol advertisements are “ambiguous” and “problematic”, according to a recent study by US researchers. Read More 12/13
Viewpoint: Reforms can grow beer sector, jobs. Michigan craft beers deservedly are making a name for themselves at home and around the world Read More 12/13
Overserving: State pushes for change. The head of the Michigan Liquor Control Commission says a Target 8 investigation into bars that overserve shows a need to toughen penalties. Read More 12/3/13
Courageous Persuaders Awards Celebration Recognizes High School Student - Produced Anti-Underage Drinking Commercial
New campaign to help parents talk to younger children about the dangers of underage drinking - Read more here May 2013 
San Francisco sues Monster for marketing energy drink to kids - Read news  May 6, 2013
Most teen-drinking deaths aren't traffic-related- Read more April 17, 2013
State stops local brewer over underage drinking concern: Read more April 11, 2013

New 3-ounce Alcohol Drink Sparks Concerns:
 Read more March 18, 2013

Energy drinks mixed with alcohol a growing concern among youth read more March 13, 2013
Group seeks to stay the course in Michigan alcohol regulation: Read full story here March 4, 2013
Researchers deem Bud Light most popular among underage drinkers: Read more February 26, 2013
Bill would end some Michigan alcohol regulations: Read here February 22, 2013
Underage US drinkers prefer Bud Light, Smirnoff, Budweiser: Study read more February 19, 2013
First National Survey Examining Alcohol Brand Preferences Among Underage Youth More info here February 14, 2013

Fewer Teens Receiving Substance Abuse Prevention Messages From Media: 
more info click here  February 8, 2013
Kent County Prevention 2013 Youth Summit:   ‘Push Forward’ is about recognizing the stressors, emotional baggage, pressures, and past history that impact teen behavior, struggles, and self-esteem on a daily basis. Yet, ‘Push Forward’ magnifies the capacity each teen has to successfully overcome obstacles, redefine their future, make positive life choices, and walk free of the past. Friday, May 3, 2013. Cost FREE. To Register click here

Do TV Liquor Ads Drive Kids to Drink? Read more - January 28, 2013

MCRUD/Prevention Network, P. O. Box 4458, East Lansing, MI, 48826-4458, Phone 800/968-4968, Fax 517/393-6931
New to Prevention Network?
Click here to get detailed directions.


Prevention Network is administered by Prevention Network Inc., with funding provided through The Michigan Department of Community Mental Health Bureau of Substance Abuse and Addiction servicesThe Skillman Foundation, and Private Contributions.

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